In the June 2010 issue of Canadian Insurance Top Broker Magazine, Chief Operating Officer of Rhodes & Williams Insurance Brokers, Cory Young, was interviewed in their "Peer to Peer" feature.  The article entitled "Tweeting to the Top", explored everything from targetted clients to guilty pleasures.  A strong focus of the interview however, focused on the use of facebook, twitter, linked-in and blogs in an insurance broker setting.

"We felt that if our clients are there, we need to be too.  This is just a new way of communicating with our clients and prospects." says Cory, "In some senses, it is a game-changer and in others, it really isn't that different.  In our business we have always recognized the importance of listening to our clients, learning about them, networking and interacting.   Social media is just a different way of doing that.  Where it becomes a game-changer is that most of my leads from social media come in the form of recommendations from others.  This means we can't simply market in the traditional manner anymore.  We need to be present in social media and we need to be monitoring our brand."

Click here to view the complete article.

Also quoted in Canadian Underwriter article entitled, Diving into Social Media, Cory has become known for his participation in social media.  "Writing business from social media channels can't be the goal of participation or it won't materialize.  If helping people in a field that you have become an expert in is the goal, writing new business will just happen."  Says Cory.

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