The opening day of the giving season
The term “Black Friday” usually designates the Friday following American Thanksgiving and it’s usually dedicated to shopping in retail stores while “Cyber Monday” indicates the Monday following American Thanksgiving and is dedicated to online shopping.
Giving Tuesday on the other hand is a global movement for giving and volunteering, taking place each year after Black Friday/Cyber Monday. The “Opening day of the giving season,” is a time when charities, companies and individuals join together and rally for favourite causes. In the same way that retailers take part in Black Friday/Cyber Monday, the giving community comes together for Giving Tuesday.
Originally created in 2012 by the Belfer Center for Innovation and Social Impact in New York City, Giving Tuesday or, more appropriately #GivingTuesday, is a global initiative that aims to harness the power of social media and the generosity of people around the world to bring about real change in their communities and stimulate charitable giving. GivingTuesday provides a platform for people to encourage the donation of time, resources and talents to address local challenges. It also brings together the collective power of a unique blend of partners – nonprofits, civic organizations, businesses and corporations, as well as families and individuals – to encourage and amplify small acts of kindness. Across Canada and around the world, GivingTuesday unites communities by sharing our capacity to care for and empower one another.
This year marks the sixth year since it’s inception and will be celebrated on the 27th of November.
Join the movement
Millions of Canadians are joining the global movement. Give to a cause you care about this GivingTuesday by donating at Canada Helps. GivingTuesday unites communities by sharing our capacity to care for and empower one another.