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National Denim Day in Support of the CURE Foundation for Breast Cancer

Breast cancer is the most frequently diagnosed cancer in Canadian women, accounting for 30% of all cases.

According to the Canadian Cancer Society, an estimated 25,000 new cases of breast cancer were diagnosed in women, 220 new cases in men, and 5,060 persons died of this disease in 2016. On average, 68 Canadian women will be diagnosed with breast cancer and 14 Canadian women will die from breast cancer every day.

As part of CURE Foundation‘s National Denim Day, the staff at Rhodes & Williams ditched their traditional office attire and wore their jeans to work in support of the CURE Foundation’s fight against breast cancer.

Every little bit helps.


About National Denim Day

Launched in May 1997, National Denim Day is the CURE Foundation’s main fundraiser and is held annually on the Tuesday following Mother’s Day. Businesses, organizations and institutions across Canada are encouraged to allow employees, members and/or students to wear denim and receive CURE’s ‘pink flower’ ribbon in exchange for a suggested $5 donation. The Foundation also welcomes matching donations from corporations who wish to support their employees’ contributions to the fight against breast cancer. CURE provides free participation kits, which include posters, pink flower ribbons, income tax forms, and a self-addressed return envelope to ensure easy implementation of this event.

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