Feb 26, 2020 Value Over Price

Price is always on our minds, and the first thing a prospect often wants to know is how much insurance is going to cost them. With technology now at our fingertips, this usually means people will open their computers (or take out their phones) and start doing their research online, looking for the cheapest options. But brokers know that doesn’t give the full picture. How do we encourage customers to look beyond the price tag to ensure they’re properly covered? Direct-to-consumer online sales are growing in parts of Canada, since many people like the immediacy of going online and getting a quote. In fact, in Canadian Underwriter’s 2019 National Broker Survey, brokers ranked the top two threats to the…

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