Dec 6, 2018 80% of Canadian Drivers Believe Winter Tires Saved Them from a Potentially Hazardous Driving Situation

Canadian Drivers Believe Winter Tires Saved Them Eighty per cent of winter tire owners believe driving a vehicle equipped with winter tires has saved them from being involved in a potentially hazardous driving situation such as loss of control or a collision, according to a new consumer survey commissioned by the Tire and Rubber Association of Canada (TRAC). “Canadian drivers who have embraced winter tires have spoken and provided this very telling insight,” says Glenn Maidment, President of TRAC. “They confirmed what we already know—that the superior performance of winter tires has a place in Canada, and that their greater grip and significantly shorter stopping distances on all cold-weather road surfaces keep Canadians safer on winter roads.” TRAC’s 2018 Canadian Consumer Winter Tire Study also…

Read More

Nov 13, 2018 Winter Tire 101

It’s no secret that getting from point A to point B in the middle of a Canadian blizzard can be tough, to say the least. Thankfully, there’s one simple step you can take towards a smoother, safer — and even cheaper — winter drive: installing a set of quality winter tires. Why use winter tires? As the temperature drops, all-season and summer tires can stiffen and start losing their elasticity, which can lead to decreased traction and poor performance. The rubber used in winter tires, on the other hand, is designed to stay flexible even in extremely chilly weather, so you’ll get a better grip on that slippery side street. Are winter tires good for driving on ice and slush? Although they’re often referred…

Read More

Nov 4, 2016 Do it for the Safety or Do it for the Savings – Just Do It!

The government of Ontario has made numerous efforts to drive down the cost of car insurance for drivers in Ontario. As always, we support anything that helps our clients save money on their car insurance – especially those initiatives that encourage safer driving. When shopping for winter tires, it is important to look for a tire that displays the Three-Peak Mountain Snowflake Symbol (Also referred to as the ‘Alpine” symbol) on the sidewall. Transport Canada acknowledges that tires displaying this symbol meet the specific snow traction performance requirements,and have been designed specifically for use in severe snow conditions.A simple google search of “winter tire effectiveness” will give you all kinds of information as to the safety reasons for installing a full set of winter tires…

Read More